A Comprehensive Guide to The Value of Web Directories

Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each group’s association.

Being listed in a directory not only brings in targeted traffic, it provides a one-way link from a website with similar content. Directories are generally highly ranked in search engines and are considered well-respected resources, two traits that are desirable in link partners.

While smaller directories that focus on a specific niche might generate less traffic, the quality of the traffic from a niche site is usually highly targeted and will be superior to that generated from general search engines.

As a result, web publishers need to make a conscious effort not to ignore the value of directory listings. Regardless of their size, a related niche directory listing can be extremely valuable.

Many directories offer sponsorship opportunities. Vendors can optionally purchase sponsorship to increase their exposure with a bold listing or top category listings.

Determining a Directories Value

It is difficult to assess the value of directory listing, as there is an obvious advantage to a listing of a closely related theme directory that is difficult to measure and quantify. In general, webmasters can use common web guidelines to determine the popularity of a directory and assess the directory link’s value.

To assess the value of a web directory, consider the PageRank of the webpage where the link placement of your site will occur. The PageRank is indicative of how important Google may find a specific page. Another reliable third party measuring tool is Alexa. The Alexa ranking provides insight into how popular a website is. In general, a link from a web page containing a PageRank of 5 or higher is considered very good. A link from a site in Alexa’s top 100,000 is also generally very desirable.

It is recommended that PageRank and Alexa ranking be only used as a guide when determining a directory reputation. It is important not to get too caught up in either Google PageRank or Alexa Ranking as webmasters can use “tricks” to artificially inflate their numbers.

The bottom line, links from directories that are small but niche, can provide quality web traffic.

Permissions and notification of use not required.

Add a Comment

Your email address will not be published. Required fields are marked *